The Middlecott Sketchbattle Experiment is Detroit’s first-ever automotive light sketching competition and creative community event, where today’s and tomorrow’s motor industry elite will battle for recognition as the Middlecott Sketchbattle champion and a herald of the future for Detroit and auto design. Held annually in conjunction with the North American International Auto Show, the Sketchbattle will feature an epic pool of design talent from the auto-industry convergence on Detroit.

The Sketch Battle Experiment will take place during the VIP party on
January 18th, 2013, and will be an exclusive peek into how designers’ minds work. The event will be a combination design contest, art community/industry party, and music show, appealing to a broad crowd of auto enthusiasts, artists, designers, musicians, Detroit locals, and industry vets. Designers from companies like Audi, Chrysler, Volvo, Ferrari, GM, Johnson Controls, Pininfarina, BMW and Ford, as well as student-designers from the Royal College of Art, Pforzheim, Art Center, and CCS, will converge at the Sketchbattle, bringing with them their creative drive and desire to prove who has the best.

The partnership between the Middlecott Sketchbattle Experiment and the STALA Universe exhibition will open the platform for discussion on how the two fields of art and design can come together to form new modes of communication. This unique fusion will culminate in an exhibition and event at the Kunsthalle Detroit museum, illuminating the future of the city as designers use light for inspiration for their artwork.

The automotive-production technology used to design STALA ties into the engines that drive our creative force. At this event, a dozen hands’ creative flow will spill onto paper in pursuit of a concrete representation of light, all the while surrounded by STALA designs recalling the titanic history of the car industry. Having the battle take place within the exhibition will further highlight the power of the automotive industry to illuminate and revitalize the colossal action Detroit is capable of.

 

Go to: http://www.facebook.com/MiddlecottSketchbattleExperiments/events
See also: http://www.facebook.com/DesignThinkTank/events